It's been an insidious trend for quite some time—that has now become full-blown.
Witness, Arianna Huffington's take on the Huffington Post (one online news aggregator amongst many):
Personally, I think it's just awful.
It's awful for people to be manipulated/coerced into a situation where they are expected to waste their time watching and listening to some talking-head telling them what one could have rapidly read instead in easily one tenth of the time it takes to watch the stupid video.
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